Wine Is New Sopranos Venture
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It seems that the Soprano gang don’t like being out of the spotlight for long. They have just launched their own brand of wine and have been doing some heavy promotional work to make sure it’s a hit. The actors Dan Grimaldi, Vinny Pastore, Frank Vincent, Steve Schirripa, otherwise known as Patsy Parisi, Sal Bonpensiero, Phil Leotardo, Bobby Bacala in the smash hit series, launched the wine in New Jersey.
Since then the Soprano boys have been travelling around the country hosting celebrity parties and talking about their new wine. According to a spokesman there were no problems getting star party goers to attend. They say wine charms anybody, and celebrities are no different. The new range is known as “Family Made” and represents the core values of tradition and the family unit.As sales of wine are increasingly driven my marketing and promotional efforts, having a celebrity name helps immensely. Celebrities who are already in the wine game include Hollywood veteran Francis Ford Coppola, singers Sting and Cliff Richard and Actor Sam Neill.
Celebrity wine racks up a higher asking price than their mortal competitors as well. A Nielsen Company report last year found that buyers paid on average $8.50 for a celebrity branded wine, compared to $5.75 for a standard table wine.They are not selling as well as they once did however, according to Brian Lechner, Nielsen’s client director for beverage alcohol. This is largely down to the current recession taking a grip on luxury products, although celebrity wines are still tracking above standard wine sales.
There is a certain amount of stigma attached to celebrity wines, which have classically lacked in flavour and depth. When asked if their wine was just another gimmick, Vincent who plays the Sopranos crime boss answered sternly and sincerely. “Not this wine, honey… it’s made in Italy. Grown in Italy. And it’s really for a connoisseur’s taste.” Most of those at the party were of a similar opinion and the general consensus is that the Sopranos are on to a winner.
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