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Wine Guide - Where to Buy Wine

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Where to buy wine is the topic of this part of our wine guide

The majority of wine purchased is sold by supermarkets; its presence next to everyday items like milk and bread making it easily accessible to millions of consumers. It’s probably through a supermarket that many of us purchase our first few bottles of wine and, attracted by low prices, special offers, and familiar labels, we keep going back for more.

However, in terms of the quality and range of wine stocked, the average supermarket doesn’t fare well. Despite displaying different labels and originating from different countries you’ll find that they soon start to taste very much the same. This is because they are noy the result of small scale agriculture; rather they are industrial products, made in the winery, not the vineyard, to a recipe.

A better option than supermarkets are regional and national wine merchant chains. Wine purchased from these will result in you getting a lot more pleasure for your money. You’ll be able to find lesser known, higher quality wines. National chains in particular have considerable buying power, and offer interesting varieties of wine at appealing prices.

Small independent merchants are also recommended. They’re the place to go for excellent service and knowledgeable advice. The staff will often have tasted the wines that they sell, almost certainly so in the smaller businesses, and will be able to give guidance accordingly. None of this happens in your local supermarket.

Looking beyond supermarkets and wine merchants, internet and mail order opportunities exist. Why limit yourself to a small, familiar range encountered on the weekly shopping trip when you can have access to tens of thousands of wines from these sources? Delivery normally takes just a few days and postage charges are more than reasonable. For many, this is a perfect way to buy wine.

Another, lesser used, option is to visit the winemakers and buy directly from them. Meeting the people responsible for the wine and seeing first hand the processes involved in its making is invaluable; no wine review or wine label could possibly be as informative. Whether in the Americas, Europe or Australia, it’s common for wine producers to have tasting facilities for visitors. In addition to being able to taste a multitude of wines, it’s also probable that they’ll be available at prices substantially cheaper than retail stores.

Now you know where to buy wine; so, weigh up which option is best for you and starting buying, tasting and learning about as many wines as you can.

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